Description
Company: First Ring Fleet (A New Division of Hennessy Auto)
Job Title: Senior Fleet Account Executive (title is fluid based on your strengths and preferences)
Location: Atlanta, GA (Hybrid) 2x/week in-office
Compensation: Competitive base salary with uncapped commission — total package flexible for the right candidate
PLEASE NOTE: FLEET EXPERIENCE IS REQUIRED FOR YOUR APPLICATION TO BE CONSIDERED.
About the Company:
First Ring Fleet is a new division of Hennessy Auto, a well-established, family-owned automotive service group founded in 1964 with $1.7B in annual sales. Hennessy operates over 80 locations across five states (Georgia, Indiana, Kentucky, Michigan, and Ohio) through two distinct dealership platforms. First Ring Fleet is building the commercial fleet leasing industry's first truly transparent pricing model. The products, services, and go-to-market strategy are being developed from the ground up. This role will help define what gets built and how it's sold by engaging directly with trade companies to understand their fleet pain points, testing solutions, and shaping a simplified, customer-centric approach that eliminates the complexity and hidden margins common in traditional fleet leasing.
About the Role:
The Fleet Account Executive role will serve as First Ring Fleet's foundational sales hire, instrumental in building sales processes from scratch, acquiring pilot customers, and co-building the sales foundation for this transparent fleet leasing business targeting trades companies. Success in this role looks like someone who can function independently in an ambiguous startup environment, generate qualified pipeline, acquire pilot customers, and contribute to building repeatable sales processes through real customer interactions.
The ideal candidate will have fleet leasing expertise with experience in consultative B2B sales within a startup or small company environment. This person needs to be scrappy, adaptable, and comfortable with incomplete infrastructure while taking ownership of daily execution and collaborating strategically with Vera (Divisional President) on business building.
The Goal: Build a pipeline of qualified trade business prospects (targeting 20+ active prospects at various stages within 90 days), acquire pilot customers to establish proof of concept, and contribute to establishing scalable sales processes that will support First Ring Fleet's growth from 0 to 2,500+ vehicles over a 3-year period.
What You Will Be Responsible For:
Generating qualified opportunities from scratch through outbound calling, email campaigns, and outreach
Building and maintaining a pipeline of 20+ active prospects at various stages
Deeply understanding target customer pain points (trades businesses with 10-50 vehicles, particularly HVAC, plumbing, pest control, and facility services companies)
Articulating First Ring Fleet's transparent, cost-plus model in ways that resonate with business owners
Conducting prospect interactions, documenting learnings, and iterating on scripts and approaches based on real customer feedback
Operating effectively with incomplete infrastructure (no CRM initially, evolving processes, minimal support)
Building strong relationships with trade business owners and adapting communication style to be relatable without being condescending
Asking questions before pitching, genuinely listening to understand customer challenges, and positioning services as solutions to specific problems
Creating presentations and sales materials independently and maintaining organized records
Crafting clear, persuasive emails and proposals adapted to audience
Skills Needed to Apply:
Hard Skills:
Fleet/Automotive Industry Experience: Working knowledge of commercial vehicle operations, fleet basics, and leasing vs. buying economics; ability to learn and articulate First Ring's model quickly; understanding of residual values, total cost of ownership, maintenance schedules, and telematics preferred
Prospecting & Pipeline Generation: Consistently generates qualified opportunities from scratch through outbound calling, email campaigns, and LinkedIn outreach; comfortable with rejection; maintains organized pipeline with active prospects at various stages
B2B Sales & Account Management: Proven track record of consultative B2B sales; experience managing complex sales cycles (60-180 days); ability to close deals and build long-term customer relationships
CRM & Sales Technology Proficiency: Proficient in CRM platforms (HubSpot, Salesforce, Pipedrive); comfortable with presentation tools and MS Office/Google Workspace; Excel/Google Sheets for data tracking and analysis
Solution-Based Selling & Active Listening: Asks questions before pitching; genuinely listens to understand customer challenges; uncovers underlying needs beyond surface requests; positions services as solutions to specific problems; educates rather than pressures
Professional Business Writing: Crafts clear, persuasive emails and proposals with proper structure and grammar; adapts tone to audience; articulates complex concepts simply
Presentation & Articulation Skills: Delivers clear, compelling presentations adapted to audience; explains complex concepts (cost-plus model, TCO analysis) in simple terms; handles objections smoothly; confident without being arrogant
Soft Skills:
Entrepreneurial builder mindset with ability to thrive in 0-to-1 startup phase
Self-motivation and independence to operate effectively with minimal oversight
Adaptability and scrappiness to work with limited resources and incomplete infrastructure
Naturally connects with small business owners and blue-collar operators; adapts communication style to be relatable without being condescending
Emotional intelligence and customer empathy to understand diverse customer profiles
Comfort with ambiguity and ability to improvise solutions
Disciplined documentation habits with ability to provide structured feedback
Coachability and learning agility to receive feedback well and adapt approach based on learnings
Resilience and persistence in prospecting and pipeline development
Professional humility with balance between confidence and approachability
Interested? Apply by sending your resume to serena@10thsttalent.com.
10th St. Talent is a comprehensive talent partner, plus white-glove executive search firm, that connects growth-oriented businesses with exceptional leaders for their most pivotal roles.
Requirements
- 3+ years of experience in commercial fleet leasing, fleet management, or automotive B2B sales
- Proven ability to generate pipeline and close deals through consultative selling
- Working knowledge of fleet economics (leasing vs. buying, residual values, maintenance schedules, TCO)
- Comfortable operating in a startup or small-company environment with limited infrastructure
- Entrepreneurial, self-motivated, and scrappy — able to build processes and prospect lists from scratch
- Strong relationship-building skills with small-business and trades-industry owners (HVAC, plumbing, pest, facilities, etc.)
- Excellent communication and presentation skills; able to simplify complex leasing concepts for non-financial audiences
- CRM proficiency (HubSpot, Salesforce, or similar) and solid business writing ability
- Hybrid role based in Atlanta, GA — willing to commute two days per week in-office
